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The Huge Opportunity of Mobile Payments

Posted by Paul Vella on October 21, 2014

iPhone payment

John Lanni wanted to keep his customers coming back. The co-founder of Currito, a Cincinnati-based burrito joint with 18 locations in the United States, was looking for a way to build a rewards program, but for a fraction of the cost that major companies usually incur. The solution? A virtual loyalty card that sits on customers’ smartphones. It was a huge hit: Currito signed up 200 customers at each location initially, and the program is still growing more than six months later. Customers are indeed coming back to Currito, too. A recent virtual coupon for a new smoothie saw a 23% redemption rate. Read more…

Mobile commerce and loyalty programs are merging to form more convenient methods of payment for today's time-starved shoppers. Experts advise implementing the new solutions sooner rather than later. Equilease can help obtain the technology required to make your company's payment plan a reality. Call 1-800-463-2081 today!

The Right Way to Network

Posted by Paul Vella on October 7, 2014

If you find yourself networking like crazy online but nothing good ever seems to come of it, you’re not alone. The problem is that social networks reinforce the wrong kind of behavior for making real connections with people.

Think about what happens when you meet someone for the first time, say at a party. If you drone on and on about yourself, I guarantee the conversation won’t last very long. If, on the other hand, you are genuinely interested in the other person and vice versa, there’s a good chance you’ll make a lasting connection. Read more…

The only way to get anywhere in business and in life is to learn how to network effectively, connect with others and build real relationships. Consider us your best partner in business.

Local SEO: The Most Powerful Customer Acquisition Strategy

Posted by Paul Vella on October 3, 2014

Restaurants looking to increase their customer base and drive sales through digital marketing should focus on local search engine optimization (SEO) because of its proven ability to drive in-store sales. Local SEO improves a restaurant’s rankings in local search results and puts businesses in front of consumers at the very moments in which they are actively searching and looking to make a purchase. For restaurants, it is essential to include local SEO as part of their overall marketing strategies.

Local SEO has a high return on investment compared with other marketing initiatives. A survey done by Marketing Sherpa in 2013 indicated that 54 percent of marketers surveyed stated that local search optimization positively affected their businesses. Read more…

Smart restaurateurs lease the required tech to preserve their working capital and line of credit for the day-to-day operating expenses. Call us today.

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