When entrepreneur Brian Scudamore went looking for a business partner three years ago he gathered his LinkedIn contact list and fired off a mass e-mail describing his perfect match.
He received a number of suggestions, including three people in three different parts of North America who recommended one guy: Erik Church.
After 14 months and interviews with about 75 candidates, Mr. Scudamore picked Mr. Church to be president and chief operating officer of O2E Brands, the company that oversees his three franchise companies: 1-800-GOT-JUNK, Wow 1 Day Painting, and You Move Me.
“I believe in two-box leadership – that the head position of the company is better served by two people with complimentary strengths and weaknesses,” Mr. Scudamore says. “Where I’m the vision guy and the culture guy, I needed an executor.”
The social media outreach worked so well that Mr. Scudamore is using it again to find a business partner to run the flagship franchise for Wow 1 Day Painting. Read more...