Bootmaker L.L. Bean is ramping up production to meet demand as retro becomes the new consumer must-have
L.L. Bean is kicking it up a notch as demand continues to surge for its iconic boot. The Maine-based outdoors retailer has leased a larger, 110,000-square-foot building and plans to install a third injection-moulding machine to manufacture the rubber soles. It’s also hiring 100 more workers in the new year to make the boots.
Annual sales have grown from fewer than 100,000 a decade ago to more than 600,000 this year. The company expects to top 700,000 next year and 1 million in 2018.
A combination of form, function and nostalgia is behind the demand, said Willie Lambert, Bean’s merchandising manager for footwear. “It’d kind of like everything old is new again,” Lambert said. “They’re gravitating to the past and anchoring themselves into it.” Read More...