It’s the most wonderful time of the year … for retail. The two-month span of November and December can make or break business performance for major brands and retailers, so they need to leverage every sales avenue possible to reach consumers whenever, wherever they are ready to spend.
Online channels are now table stakes for retailers during the holidays. Case in point: A recent survey by Leger, commissioned by eBay Canada, reveals that the majority of Canadians (54 percent) plan to shop online for some or all of their holiday items this season. Further, two-thirds of Canadians believe that shopping online helps them avoid the holiday grind, and saves them time, stress and money.
But the online holiday game isn’t just for the big players – Canadian small and medium-sized businesses (SMBs) can also capitalize on this retail trend. In fact, with easy-to-use and cost-effective e-commerce platforms available, SMBs have unprecedented opportunities to reach holiday shoppers – they just need to play the game a little differently. Here are three ways retail SMBs can maximize their online holiday game to make this season their best one yet: Read More...
And remember: Equilease can lease all of the equipment and software required to help your retail business grow and succeed -- both online and in store!